effective
technologies to
FIGHT PRODUCT
COUNTERFEITING

compare them here

Anti-counterfeiting Solution: panorama

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ANTI-COUNTERFEITING
TECHNOLOGY		 Overt/
Covert		 Application Security
(duplication)		 Security
(forging)		 ROLLOUT
COST		 COST
PER ITEM		 READER
COST		 Deployment
complexity		 Target
Audience
Other anti-counterfeiting solutions 1

AlpVision Fingerprint®
AlpVision Fingerprint® is a product authentication technology using the product’s surface as an authentication element. More
Overt Covert Semi-Covert
N/A
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 2

Blockchain
Blockchain technologies use continually growing datasets which are linked together through cryptographic protocols. This allows for distributed systems without the need of a centralized data owner or authority. More
N/A
N/A
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 3

Cryptoglyph®
Cryptoglyph® is a digital, invisible product authentication technology using artificially introduced pseudo-randomly distributed micro-defects on the surface of printed products. More
Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 4

Die-cut special shapes
All boxes or labels undergo a die cut operation, where the material is cut to produce the final folding box. An anti-counterfeit solution consists in slightly altering this shape, which is often overlooked by counterfeiters. More
Overt Covert Semi-Covert
N/A
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 5

Digital watermark
Digital Watermarks are imperceptible modification of digital media, such as images and videos, in order to add additional information. More
Overt Covert Semi-Covert
Digital
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 6

Fluorescence taggants
Fluorescence is a light emitting effect where the outgoing light has a lower frequency than the incoming light. More
Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 7

Guilloche
Guilloche are graphical, line-based security elements often found on banknotes. More
Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 8

Hologram
Decorative holograms are visible security features that try to reproduce three-dimensional structures on a two-dimensional surface. Very often holograms play with changing images and colour shifts. More
Overt Covert Semi-Covert
Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 9

Holographic foil
Holographic foil is a diffraction pattern which displays movement or colour shifting when viewed from different angles. More
Overt Covert Semi-Covert
Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 10

Microtext/ Microprinting
Microtext or microprinting is a printed security feature which reproduces human readable/understandable graphical elements in a scale so small that it cannot be seen without a magnification device. More
Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 11

OVD – optical variable device
Optical Variable Devices are visible security features that change depending on the viewing angle. Examples of changes are color shifts (Optical Variable Inks – OVI) and image swaps. More
Overt Covert Semi-Covert
Printed Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 12

OVI – Optical Variable Ink
Optical Variable Inks are special inks changing their aspect depending on the viewers position and lightning conditions. More
Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 13

Product Fingerprint (unique)
The Product Fingerprint authenticates products based on intrinsic characteristic of a product surface. It is similar to a human fingerprint and allows for individual product identification or batch based identification for molded or stamped products. More
Overt Covert Semi-Covert
N/A
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 14

QR Code
QR codes are types of matrix bar codes, encoding information into a square area and made for easy reading by machines. More
Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 15

Raman spectroscopy
A Raman detection is a hardware device that is able to detect the presence and concentration of molecules. More
Overt Covert Semi-Covert
N/A
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 16

RFID – Radio Frequency Identification
RFIDs are electronic devices that respond with an electromagnetic wave when stimulated with the same. More
Overt Covert Semi-Covert
Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 17

Scratch Off Codes
A unique ID is printed on each box and covered with a coating that can be peeled off. More
Overt Covert Semi-Covert
Printed Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 18

Secured QR Code
Secured QR Code is a standard QR code with an additional layer of security that allows to detect copying. More
Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 19

Security Thread
Security threads are thin ribbons which are directly embedded or threaded through the substrate to protect, such as banknote paper. More
Overt Covert Semi-Covert
Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 20

Smart Embossing
AlpVision Smart Embossing is a visible security element that features three dimensional elements for authentication by a smartphone. More
Overt Covert Semi-Covert
Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 21

Thermochromic ink
Thermochromic is a kind of special ink that changes colour when exposed to different temperatures. The colour remains the same at lower temperature. More
Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 22

Track And Trace
A track and trace system keeps track of past and current locations of products, through the use of unique product identifiers (UIDs). More
Overt Covert Semi-Covert
Digital
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers
Other anti-counterfeiting solutions 23

Watermark
Watermarks a security features which are directly integrated into the substrate, typically paper. By holding the document against a light source, the watermarks become visible. More
Overt Covert Semi-Covert
Substrate Integration
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers
Download the comparison table

Counterfeit Products Market

BRAND PROTECTION
PHARMACEUTICALS
BRAND PROTECTION
TOBACCO
Document Security
GOVERNMENT
BRAND PROTECTION
PRECIOUS METALS
BRAND PROTECTION
WINE & SPIRITS
BRAND PROTECTION
AUTO LUBRICANTS
BRAND PROTECTION
OTHER INDUSTRIES

Our digital invisible technologies for product authentication and counterfeit protection can be applied to a broad range of branded products across a multitude of industries, including household appliances, electromechanical parts (e.g., circuit breakers), agrochemicals (e.g., pesticides), cosmetics, oil & gas (e.g., lubricants), consumer goods, food & beverage and more.

 

Would you like to see how this technology can be applied to your product?

Contact us!

    WHAT OUR CLIENTS SAY

    Brand Protection

    “I’m so impressed at how easy this solution was to deploy. We have a huge inventory of Pharmaceutical products – and protection of our market is vital. The team at AlpVision understood our unique challenge from day one – and delivered exactly what we need. Amazing!”

    – CEO
    Internationally operating pharmaceutical company

    In close collaboration with AlpVision we developed an AI/ML model to support chemical process development.  The idea was to show our management the power of machine learning in bringing our company into the digital era, AlpVision provided as with tailor made solution. AlpVision demonstrated their expertise in the field and it was a real pleasure to collaborate with them.

    – Project Manager
    International Pharmaceutical Company

    Excellent company to work with. Developed and implemented exactly as per customer requirements. A company that goes the extra distance to ensure they deliver a quality product and on going support.

    – Head of product security
    European registered pharmaceutical company

    AlpVision consistently demonstrates a deep expertise in anti-counterfeiting technologies, but also their detailed understanding of implementation and various use scenarios. They are a true partner we have relied on to support our Anti-counterfeiting strategy and deployment over many years and also the years to come.

    – Anti-counterfeiting manager
    Multi Billion pharmaceutical company

    AlpVision gave us the lead we needed when we were implementing our global anti-counterfeiting strategy. The collaboration with them was always very effective and solution-oriented. It is a pleasure to work with them.

    – Manager Anti-counterfeiting Program
    International Pharma Company

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