effective
technologies to
FIGHT PRODUCT
COUNTERFEITING

Hologram

What it is?

Decorative holograms are visible security features that try to reproduce three-dimensional structures on a two-dimensional surface. Very often holograms use changing images and color shifts.

 

How do you detect it?

Hologram detection is performed with the naked eye and by following a prescribed process. The user must be properly trained to draw a reliable conclusion.

 

How does it work?

Holograms are created using a specific photographic process and lasers or a coherent light source. The authentication is a naked eye process, which involves observing the visual effect of tilting the hologram. The operator must also be aware of the lightning environment in order to maximize the effect.

 

What do we think about this technology?

Holograms are probably the best known of all authentication features. Unfortunately, cheap counterfeited holograms have been available for fractions of cents for several years. Indeed, there have been several cases where counterfeited products featured a hologram while the genuine one had none. It can therefore be used effectively only by experts who are able to tell the difference between genuine and counterfeited holograms. Moreover, supplying and applying holograms adds to the production cost. Finally, like all visible features, once you start putting them on your product, you must use them forever, or consumer may think that your product is a fake.

If the hologram is to be applied to a package or a label, then a Cryptoglyph® is much more secure, easier to deploy and easier to authenticate. If the hologram is to be put directly on the product, then the AlpVision Fingerprint® solution can replace it much more effectively.

 

Field of application

Packaging, security documents, banknotes, folding boxes, labels, documents, toys, garments and cosmetics.

hologram
ANTI-COUNTERFEITING
TECHNOLOGY
Overt/
Covert
Application Security
(duplication)
Security
(forging)
ROLLOUT
COST
COST
PER ITEM
READER
COST
Deployment
complexity
Target
Audience

Hologram

Overt Covert Semi-Covert
Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers

Counterfeit products

BRAND PROTECTION
Pharmaceuticals
 
BRAND PROTECTION
Tobacco
 
Document Security
Government
 
BRAND PROTECTION
Precious Metals
 
BRAND PROTECTION
Wine & Spirits
 
BRAND PROTECTION
AUTO LUBRICANTS
 

Our digital invisible technologies for product authentication and counterfeit protection can be applied to a broad range of branded products across a multitude of industries, including: Household Appliances, Electromechanical parts (e.g. circuit breakers), Agrochemicals (e.g. pesticides), Cosmetics, Oil & Gas (e.g. lubricants), Consumer Goods, Food & Beverage and more.

 

HOW CAN WE HELP YOU ?

Quick info request.

    WHAT OUR CLIENTS SAY

    Brand Protection

    “I’m so impressed at how easy this solution was to deploy. We have a huge inventory of Pharmaceutical products – and protection of our market is vital. The team at AlpVision understood our unique challenge from day one – and delivered exactly what we need. Amazing!”

    – CEO
    Internationally operating pharmaceutical company

    In close collaboration with AlpVision we developed an AI/ML model to support chemical process development.  The idea was to show our management the power of machine learning in bringing our company into the digital era, AlpVision provided as with tailor made solution. AlpVision demonstrated their expertise in the field and it was a real pleasure to collaborate with them.

    – Project Manager
    International Pharmaceutical Company

    Excellent company to work with. Developed and implemented exactly as per customer requirements. A company that goes the extra distance to ensure they deliver a quality product and on going support.

    – Head of product security
    European registered pharmaceutical company

    AlpVision consistently demonstrates a deep expertise in anti-counterfeiting technologies, but also their detailed understanding of implementation and various use scenarios. They are a true partner we have relied on to support our Anti-counterfeiting strategy and deployment over many years and also the years to come.

    – Anti-counterfeiting manager
    Multi Billion pharmaceutical company

    AlpVision gave us the lead we needed when we were implementing our global anti-counterfeiting strategy. The collaboration with them was always very effective and solution-oriented. It is a pleasure to work with them.

    – Manager Anti-counterfeiting Program
    International Pharma Company