AlpvIsion – more than anti-counterfeit solutions

AlpVision is the world’s leader in anti-counterfeiting digital technologies for product authentication and counterfeit protection. In 2001, the company invented a breakthrough authentication technology, which is widely used today by Forbes 2000 companies. AlpVision reached profitability in 2003 and has grown steadily ever since. AlpVision’s digital anti-counterfeiting solutions for product authentication are applicable to a wide variety of items, including packaging and labelling, plastic and metal products, and high-value documents. Our anti-counterfeiting solutions are commercialized worldwide under license agreements as entirely customizable turnkey computerized systems.

One of our first fields of application was to provide anti-counterfeiting solutions to the pharmaceutical industry to help them spot counterfeit medicines and avoid public health issues. Driven by our stakeholders’ anti-counterfeit strategies, the focus of our anti-counterfeit solution was secondary packaging.

Our field of application was soon extended to primary packaging and then to various different industries such as tobacco, precious metals and automotive lubricants. More about those fields of application can be read in industries.

Starting in 2015, AlpVision extended its business activities by providing artificial intelligence-based products to various fields. AlpVision has been using AI since the early days, and we feel that our expertise in this field is of great use for application outside anti-counterfeiting activity. Today, AlpVision provides AI-based anti-counterfeit solutions in fields such as chemistry, pharmaceutical drug development, quality control, image analysis and understanding, etc.


In fast-growing mass markets, proliferation of counterfeit goods is high, with potentially adverse impacts on both end-users’ health and corporate performance. We aim to provide the simplest and most effective digital anti-counterfeit technologies for product authentication and counterfeit protection.

What is anti-counterfeiting?

Anti-counterfeiting methods are concepts, strategies and technologies which help companies protect their products and brands from being counterfeited or copied. With the globalization of trade sales in counterfeit goods, it is increasingly critical for medicines (which have an impact on public health) and other consumer goods to find solid anti-counterfeit strategies. This protects primarily the brand owner and their intellectual property, but also, more importantly, the consumer. To find out more about why brand protection is becoming increasingly important, please read our article on “Why brand protection is important,” and once you are convinced, you can find more information in the article “How to protect your brand from being counterfeited.”

Founders and management team

AlpVision’s founders graduated from the renowned Swiss Federal Institute of Technology in Lausanne (EPFL). Both are recognized experts in the fields of digital signal processing, data security and computer sciences, and are authors of many scientific publications. Together, they have laid the foundations of a company that develops innovative patented brand protection solutions as well as document security solutions. These solutions are entirely customizable and comply with large-scale industrialization requirements.

Fred Jordan - CEO of AlpVision SA - anti-counterfeit specialist

Dr. Fred Jordan, CEO

Dr. Fred Jordan is the co-founder of AlpVision and has served as CEO since June 2001. He is the author of numerous scientific publications and patents and co-inventor of Cryptoglyph and Fingerprint, AlpVision’s core technologies. Dr. Jordan has extensive experience working in the United States and in France. In 1999, he received his PhD from the Swiss Technology Institute (EPFL) – Signal Processing Institute (ITS) in Lausanne.

Dr. Martin Kutter, President

Dr. Martin Kutter is the co-founder of AlpVision and today serves as president and chairman of the board. He holds a PhD from the Swiss Technology Institute in Lausanne (EPFL) and a master of science from the University of Rhode Island, Kingston, USA. For his PhD, Dr. Kutter received the “Best thesis award” in 2000. Dr. Kutter has more than 25 publications, including many books, and has filed numerous patents. Dr. Kutter has built his career on solid industrial experience and has earned an impressive scientific reputation. He is the co-inventor of Cryptoglyph and Fingerprint, AlpVision’s core technologies.

Martin Kutter - President of AlpVision SA - anti-counterfeit specialist


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