effective
technologies to
FIGHT PRODUCT
COUNTERFEITING

OVD – optical variable device

What it is?

Optical Variable Devices are visible security features that change depending on the viewing angle. Examples of changes are color shifts (Optical Variable Inks – OVI) and image swaps.

 

How do you detect it?

OVD detection is performed with the naked eye by changing the position of the device with respect to the observer and the light sources. The user must be properly trained to draw a reliable conclusion.

 

How does it work?

OVD are iridescent or non-iridescent authentication features which exhibit different visual information, such as movement or color changes, depending on the viewing and/or lighting conditions.

 

What do we think about this technology?

OVD has the same drawbacks as any other visible features in general: it requires expertise to differentiate genuine from counterfeited OVD, is expensive to deploy, and its usage cannot be stopped when started on a product line. Moreover, there are myriad OVDs on the market with each requiring a specific lighting and tilting procedure to make it visible, and counterfeiters also provide their own OVD versions. This technology adds substantial manufacturing cost and replacing it with a Cryptoglyph® (or AlpVision Fingerprint® if the OVD is on the product) will provide both higher security and user friendliness when inspected.

 

Field of application

Secure documents, banknotes, plastic cards, passports, identity cards, driving licenses, credit cards and cosmetics.

OVD
ANTI-COUNTERFEITING
TECHNOLOGY
Overt/
Covert
Application Security
(duplication)
Security
(forging)
ROLLOUT
COST
COST
PER ITEM
READER
COST
Deployment
complexity
Target
Audience

OVD – optical variable device

Overt Covert Semi-Covert
Printed Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers

Counterfeit products

BRAND PROTECTION
Pharmaceuticals
 
BRAND PROTECTION
Tobacco
 
Document Security
Government
 
BRAND PROTECTION
Precious Metals
 
BRAND PROTECTION
Wine & Spirits
 
BRAND PROTECTION
AUTO LUBRICANTS
 

Our digital invisible technologies for product authentication and counterfeit protection can be applied to a broad range of branded products across a multitude of industries, including: Household Appliances, Electromechanical parts (e.g. circuit breakers), Agrochemicals (e.g. pesticides), Cosmetics, Oil & Gas (e.g. lubricants), Consumer Goods, Food & Beverage and more.

 

HOW CAN WE HELP YOU ?

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    WHAT OUR CLIENTS SAY

    Brand Protection

    “I’m so impressed at how easy this solution was to deploy. We have a huge inventory of Pharmaceutical products – and protection of our market is vital. The team at AlpVision understood our unique challenge from day one – and delivered exactly what we need. Amazing!”

    – CEO
    Internationally operating pharmaceutical company

    In close collaboration with AlpVision we developed an AI/ML model to support chemical process development.  The idea was to show our management the power of machine learning in bringing our company into the digital era, AlpVision provided as with tailor made solution. AlpVision demonstrated their expertise in the field and it was a real pleasure to collaborate with them.

    – Project Manager
    International Pharmaceutical Company

    Excellent company to work with. Developed and implemented exactly as per customer requirements. A company that goes the extra distance to ensure they deliver a quality product and on going support.

    – Head of product security
    European registered pharmaceutical company

    AlpVision consistently demonstrates a deep expertise in anti-counterfeiting technologies, but also their detailed understanding of implementation and various use scenarios. They are a true partner we have relied on to support our Anti-counterfeiting strategy and deployment over many years and also the years to come.

    – Anti-counterfeiting manager
    Multi Billion pharmaceutical company

    AlpVision gave us the lead we needed when we were implementing our global anti-counterfeiting strategy. The collaboration with them was always very effective and solution-oriented. It is a pleasure to work with them.

    – Manager Anti-counterfeiting Program
    International Pharma Company