effective
technologies to
FIGHT PRODUCT
COUNTERFEITING

Track And Trace

What it is?

Track and trace is used in logistics to follow products throughout the supply chain. A track and trace system keeps track of past and current locations of products, through the use of unique product identifiers (UIDs).

 

What do we think about this technology?

In theory, track and trace does not, by itself, bring any level of protection against counterfeiting since it can be easily duplicated. To effectively use track and trace systems they should be used in an environment where many code reads are performed, and the readings are geo localized. Without this, it is difficult to distinguish reads of duplicated codes/codes from reading the same code on a product multiple times. A different approach is to combine it with the scratch-off approach, but that is itself unreliable by nature as mentioned above.

If only authentication is the objective, then it is simpler and more cost effective to use a dedicated anti-counterfeit technology, like Cryptoglyph® or AlpVision Fingerprint®. If both serialization and authentication are required, then AlpVision software applications can seamlessly integrate with any track and trace technology.

track and trace
ANTI-COUNTERFEITING
TECHNOLOGY
Overt/
Covert
Application Security
(duplication)
Security
(forging)
ROLLOUT
COST
COST
PER ITEM
READER
COST
Deployment
complexity
Target
Audience

Track And Trace

Overt Covert Semi-Covert
Digital
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers

HOW CAN WE HELP YOU ?

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    WHAT OUR CLIENTS SAY

    Brand Protection

    “I’m so impressed at how easy this solution was to deploy. We have a huge inventory of Pharmaceutical products – and protection of our market is vital. The team at AlpVision understood our unique challenge from day one – and delivered exactly what we need. Amazing!”

    – CEO
    Internationally operating pharmaceutical company

    In close collaboration with AlpVision we developed an AI/ML model to support chemical process development.  The idea was to show our management the power of machine learning in bringing our company into the digital era, AlpVision provided as with tailor made solution. AlpVision demonstrated their expertise in the field and it was a real pleasure to collaborate with them.

    – Project Manager
    International Pharmaceutical Company

    Excellent company to work with. Developed and implemented exactly as per customer requirements. A company that goes the extra distance to ensure they deliver a quality product and on going support.

    – Head of product security
    European registered pharmaceutical company

    AlpVision consistently demonstrates a deep expertise in anti-counterfeiting technologies, but also their detailed understanding of implementation and various use scenarios. They are a true partner we have relied on to support our Anti-counterfeiting strategy and deployment over many years and also the years to come.

    – Anti-counterfeiting manager
    Multi Billion pharmaceutical company

    AlpVision gave us the lead we needed when we were implementing our global anti-counterfeiting strategy. The collaboration with them was always very effective and solution-oriented. It is a pleasure to work with them.

    – Manager Anti-counterfeiting Program
    International Pharma Company