effective
technologies to
FIGHT PRODUCT
COUNTERFEITING

RFID – Radio Frequency Identification

What it is?

RFIDs are electronic devices that respond with an electromagnetic wave when stimulated with the same.

 

How do you detect it?

RFID detection is performed using a specific reading device, which includes certain smartphones.

 

How does it work?

Radio-frequency identification is done by using tiny chips which emit electromagnetic fields to automatically identify and track tags attached to objects. An RFID tag is basically of a tiny radio transponder, a radio receiver and transmitter.

 

What do we think about this technology?

From a security perspective, an RFID implementing a challenge-response approach can be extremely effective. Moreover, it is invisible and allows authentication using NFC-enabled smartphone through packaging. Its main drawbacks are the unit cost of the RFID and the integration cost which makes it unrealistic for most large deployments. If brand protection is the primary objective, then it is much more pragmatic to simply secure the packaging using Cryptoglyph® or AlpVision Fingerprint® than to use an overengineered solution like the RFID.

 

Field of application

Luggage, garments, electronics, luxury goods, electronic cards, pet tracking, and access control.

RFID
ANTI-COUNTERFEITING
TECHNOLOGY
Overt/
Covert
Application Security
(duplication)
Security
(forging)
ROLLOUT
COST
COST
PER ITEM
READER
COST
Deployment
complexity
Target
Audience

RFID – Radio Frequency Identification

Overt Covert Semi-Covert
Stick/Glue
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers

Counterfeit products

BRAND PROTECTION
Pharmaceuticals
 
BRAND PROTECTION
Tobacco
 
Document Security
Government
 
BRAND PROTECTION
Precious Metals
 
BRAND PROTECTION
Wine & Spirits
 
BRAND PROTECTION
AUTO LUBRICANTS
 

Our digital invisible technologies for product authentication and counterfeit protection can be applied to a broad range of branded products across a multitude of industries, including: Household Appliances, Electromechanical parts (e.g. circuit breakers), Agrochemicals (e.g. pesticides), Cosmetics, Oil & Gas (e.g. lubricants), Consumer Goods, Food & Beverage and more.

 

HOW CAN WE HELP YOU ?

Quick info request.

    WHAT OUR CLIENTS SAY

    Brand Protection

    “I’m so impressed at how easy this solution was to deploy. We have a huge inventory of Pharmaceutical products – and protection of our market is vital. The team at AlpVision understood our unique challenge from day one – and delivered exactly what we need. Amazing!”

    – CEO
    Internationally operating pharmaceutical company

    In close collaboration with AlpVision we developed an AI/ML model to support chemical process development.  The idea was to show our management the power of machine learning in bringing our company into the digital era, AlpVision provided as with tailor made solution. AlpVision demonstrated their expertise in the field and it was a real pleasure to collaborate with them.

    – Project Manager
    International Pharmaceutical Company

    Excellent company to work with. Developed and implemented exactly as per customer requirements. A company that goes the extra distance to ensure they deliver a quality product and on going support.

    – Head of product security
    European registered pharmaceutical company

    AlpVision consistently demonstrates a deep expertise in anti-counterfeiting technologies, but also their detailed understanding of implementation and various use scenarios. They are a true partner we have relied on to support our Anti-counterfeiting strategy and deployment over many years and also the years to come.

    – Anti-counterfeiting manager
    Multi Billion pharmaceutical company

    AlpVision gave us the lead we needed when we were implementing our global anti-counterfeiting strategy. The collaboration with them was always very effective and solution-oriented. It is a pleasure to work with them.

    – Manager Anti-counterfeiting Program
    International Pharma Company