effective
technologies to
FIGHT PRODUCT
COUNTERFEITING

Secured QR Code

What is it?

A Secured QR Code is a standard QR code with an additional layer of security that allows the detection of copying.

 

How do you detect it?

Authentication of products carrying a Secured QR Code is done using a regular smartphone.

 

How does it work?

Standard QR codes are secured by adding micro-holes in the black parts of the QR code. The modifications are invisible to the eye and provide an additional level of security. Deep learning is used to ensure the security of the detection. It can be printed in inkjet.

 

What do we think about this technology?

This technology is particularly appropriate when there is already a QR code printed. Interestingly, it works with both offset and digital printing. It is a rather easy-to-deploy authentication technology, since it does not require any modification to the printing hardware or any consumable. Yet, it is invisible and easy to authenticate. However, although the QR code message can be detected using the built-in smartphone camera app, the authentication of the secured part requires a dedicated smartphone app. Once downloaded, this authentication app works offline, so it does not require any connectivity to operate.

 

Field of application

Products carrying a QR code and having the need for product authentication, such as folding boxes, packaging and labels.

Secured QR code
ANTI-COUNTERFEITING
TECHNOLOGY
Overt/
Covert
Application Security
(duplication)
Security
(forging)
ROLLOUT
COST
COST
PER ITEM
READER
COST
Deployment
complexity
Target
Audience

Secured QR Code

Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
High Medium Low
Company Internal Law Enforcement Consumers

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    WHAT OUR CLIENTS SAY

    Brand Protection

    “I’m so impressed at how easy this solution was to deploy. We have a huge inventory of Pharmaceutical products – and protection of our market is vital. The team at AlpVision understood our unique challenge from day one – and delivered exactly what we need. Amazing!”

    – CEO
    Internationally operating pharmaceutical company

    In close collaboration with AlpVision we developed an AI/ML model to support chemical process development.  The idea was to show our management the power of machine learning in bringing our company into the digital era, AlpVision provided as with tailor made solution. AlpVision demonstrated their expertise in the field and it was a real pleasure to collaborate with them.

    – Project Manager
    International Pharmaceutical Company

    Excellent company to work with. Developed and implemented exactly as per customer requirements. A company that goes the extra distance to ensure they deliver a quality product and on going support.

    – Head of product security
    European registered pharmaceutical company

    AlpVision consistently demonstrates a deep expertise in anti-counterfeiting technologies, but also their detailed understanding of implementation and various use scenarios. They are a true partner we have relied on to support our Anti-counterfeiting strategy and deployment over many years and also the years to come.

    – Anti-counterfeiting manager
    Multi Billion pharmaceutical company

    AlpVision gave us the lead we needed when we were implementing our global anti-counterfeiting strategy. The collaboration with them was always very effective and solution-oriented. It is a pleasure to work with them.

    – Manager Anti-counterfeiting Program
    International Pharma Company