effective
technologies to
FIGHT PRODUCT
COUNTERFEITING

Microtext/ Microprinting

What it is?

Microtext or microprinting is a printed security feature which reproduces human readable/understandable graphical elements in a scale so small that it cannot be seen without a magnification device.

 

How do you detect it?

Microtext detection is performed with the naked eye and some kind of optical magnification device, such as a magnifying glass. The user to be aware of the presence of the feature and needs proper training to find it.

 

How does it work?

Today, the progress of printing technologies and the increase in printing resolution allows the printing of graphical elements and text which are so small that they cannot be seen by the unaided human eye. This can be exploited as a security feature as simple copies of the printouts do not replicate the microstructures.

 

What do we think about this technology?

Microtext is an outdated feature, given the availability of digital scanning/printing of hardware for over 20 years. It is easy to copy and but requires some expertise to recognize. This said, it adds absolutely nothing to the packaging production cost, can be deployed easily worldwide and is minimally invasive visually.

If this feature is already being used, it makes sense to keep it (since it costs nothing), however, adding Cryptoglyph® will provide true security and make it much easier to detect counterfeits.

 

Field of application

Banknotes, identity documents, packaging, labels, and pharmaceutical products.

microtext
ANTI-COUNTERFEITING
TECHNOLOGY
Overt/
Covert
Application Security
(duplication)
Security
(forging)
ROLLOUT
COST
COST
PER ITEM
READER
COST
Deployment
complexity
Target
Audience

Microtext/ Microprinting

Overt Covert Semi-Covert
Printed
High Medium Low
High Medium Low
High Medium Low
High Medium Low
N/A
High Medium Low
Company Internal Law Enforcement Consumers

Counterfeit products

BRAND PROTECTION
Pharmaceuticals
 
BRAND PROTECTION
Tobacco
 
Document Security
Government
 
BRAND PROTECTION
Precious Metals
 
BRAND PROTECTION
Wine & Spirits
 
BRAND PROTECTION
AUTO LUBRICANTS
 

Our digital invisible technologies for product authentication and counterfeit protection can be applied to a broad range of branded products across a multitude of industries, including: Household Appliances, Electromechanical parts (e.g. circuit breakers), Agrochemicals (e.g. pesticides), Cosmetics, Oil & Gas (e.g. lubricants), Consumer Goods, Food & Beverage and more.

 

HOW CAN WE HELP YOU ?

Quick info request.

    WHAT OUR CLIENTS SAY

    Brand Protection

    “I’m so impressed at how easy this solution was to deploy. We have a huge inventory of Pharmaceutical products – and protection of our market is vital. The team at AlpVision understood our unique challenge from day one – and delivered exactly what we need. Amazing!”

    – CEO
    Internationally operating pharmaceutical company

    In close collaboration with AlpVision we developed an AI/ML model to support chemical process development.  The idea was to show our management the power of machine learning in bringing our company into the digital era, AlpVision provided as with tailor made solution. AlpVision demonstrated their expertise in the field and it was a real pleasure to collaborate with them.

    – Project Manager
    International Pharmaceutical Company

    Excellent company to work with. Developed and implemented exactly as per customer requirements. A company that goes the extra distance to ensure they deliver a quality product and on going support.

    – Head of product security
    European registered pharmaceutical company

    AlpVision consistently demonstrates a deep expertise in anti-counterfeiting technologies, but also their detailed understanding of implementation and various use scenarios. They are a true partner we have relied on to support our Anti-counterfeiting strategy and deployment over many years and also the years to come.

    – Anti-counterfeiting manager
    Multi Billion pharmaceutical company

    AlpVision gave us the lead we needed when we were implementing our global anti-counterfeiting strategy. The collaboration with them was always very effective and solution-oriented. It is a pleasure to work with them.

    – Manager Anti-counterfeiting Program
    International Pharma Company