The launch of our Smart Embossing technology last month has generated an impressive amount of interest among our customers and prospects. Initiatives such as the EU’s Falsified Medicines Directive and Tobacco Products Directive highlight the need for authentication and track and trace solutions. Based on this requirement we created the first upgrade to Smart Embossing and today we are proud to announce QR Code enabled Smart Embossing. A standard QR Code is directly over-printed on a Smart Embossing device providing track and trace functionality while maintaining the underlying authentication characteristics. This upgrade is now the first smartphone enabled authentication feature which is fully suitable for track and trace applications and plays an important role in both the Falsified Medicines and Tobacco Products directives mentioned above.
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