effective
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FIGHT PRODUCT
COUNTERFEITING

QR Code

What is it?

QR codes are a type of matrix bar code that encodes information in a square area and is made for easy reading by machines.

How do you detect it?

QR code detection is performed using optical reading devices, such as a smartphone.

How does it work?

QR codes carry information, such as serial numbers, encoded as a binary pattern (for instance, black and white) in a square area.

What do we think about this technology?

QR codes are often used as a serialization feature and not an anti-counterfeit feature per se. Indeed, they can be copied, and the copy will carry the exact same information. They can, however, be used to enhance the user-friendliness of a scratch-code security solution. How to secure QR codes? If the QR code is actually used for serialization, it can be supplemented by a Cryptoglyph® in order to add a security layer. It is also possible to secure the QR code itself using our Secured QR Code technology, without adding any extra cost to the printing process.

More information regarding both technologies can be found in our whitepaper.

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Field of application

Product track and trace, tickets, marketing and vouchers.

ANTI-COUNTERFEITING TECHNOLOGY	Overt/ Covert	Application	Security (duplication)	Security (forging)	ROLLOUT COST	COST PER ITEM	READER COST	Deployment complexity	Target Audience
QR Code	Overt Covert Semi-Covert	Printed	High Medium Low	High Medium Low	High Medium Low	High Medium Low	High Medium Low	High Medium Low	Company Internal Law Enforcement Consumers

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WHAT OUR CLIENTS SAY

“I’m so impressed at how easy this solution was to deploy. We have a huge inventory of Pharmaceutical products – and protection of our market is vital. The team at AlpVision understood our unique challenge from day one – and delivered exactly what we need. Amazing!”

– CEO

Internationally operating pharmaceutical company

In close collaboration with AlpVision we developed an AI/ML model to support chemical process development. The idea was to show our management the power of machine learning in bringing our company into the digital era, AlpVision provided as with tailor made solution. AlpVision demonstrated their expertise in the field and it was a real pleasure to collaborate with them.

– Project Manager

International Pharmaceutical Company

Excellent company to work with. Developed and implemented exactly as per customer requirements. A company that goes the extra distance to ensure they deliver a quality product and on going support.

– Head of product security

European registered pharmaceutical company

AlpVision consistently demonstrates a deep expertise in anti-counterfeiting technologies, but also their detailed understanding of implementation and various use scenarios. They are a true partner we have relied on to support our Anti-counterfeiting strategy and deployment over many years and also the years to come.

– Anti-counterfeiting manager

Multi Billion pharmaceutical company

AlpVision gave us the lead we needed when we were implementing our global anti-counterfeiting strategy. The collaboration with them was always very effective and solution-oriented. It is a pleasure to work with them.

– Manager Anti-counterfeiting Program

International Pharma Company