Putting authentication into the hands of end-users can be both advantageous and challenging. Most product authentication solutions require sophisticated methods and either an expert eye or a trained user to be effective. This remains true even with the advent of smartphone-enabled technologies. Authenticating through a smartphone can often be a daunting task, especially considering the vast array of mobile phone models available. In our worldwide deployments, we have encountered over 3,600 different Android-based mobile phones. However, our solutions, Cryptoglyph and AlpVision Fingerprint, live up to their promise of simplicity. We have witnessed over 1.5 million application uses, with more than 5 million detections performed by end-users. In some cases, end-users are actively involved in the authentication process, while in others, authentication occurs as a secondary activity, allowing the brand owner to monitor counterfeiting activities in real time.
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