At the Brand Protection Congress on Nov. 22, 2017, AlpVision announced the release of a QR Code that can be used for authentication. This solution instantly detects when a QR Code has been copied. It is based on tiny modifications of the QR Code digital file that are totally invisible to the naked eye, but that our smartphone app can immediately detect. The QR Code remains readable by any standard QR Code reader, including those already available on popular apps like SnapChat, WeChat or the Camera tool. Any consumer can scan the QR Code to get the authentication application and verify that a product is authentic. This new solution complements nicely the other unique technologies which have made AlpVision successful: the Cryptoglyph and the AlpVision Fingerprint.