Macro Lenses

In October 2021, the first Apple smartphones integrating a macro lens, the iPhone 13 Pro and Pro Max, were launched. Since then, this feature has been retained in iPhones 14 and 15. Although this new feature might appear to many as a gimmick, it has opened new horizons for AlpVision. Indeed, the standard camera performances of smartphones are such that our Cryptoglyph and Fingerprint technologies require capturing an object’s surface of at least 25 mm2 to authenticate it reliably. With the macro lens, our app can now work with much smaller areas. In practice, it enables us to authenticate brand owner’s products that would have been impossible before. Surprisingly, this macro lens doesn’t just extend our current markets; it actually opens radically new ones, particularly in the luxury sector.