The Business Innovation Observatory of the European Commission released this year a study on Traceability Across the Value Chain: Standards, processes and traceability. The purpose of the report is to assess whether traceability standardization efforts may impact small and medium-sized enterprises (SMEs) in Europe. The Observatory selected four companies across Europe for a more in-depth analysis. AlpVision is one of them, marking the significance of our current impact at the European level. The report focuses primarily on Alpvision Fingerprint product authentication technology, particularly in the pharmaceutical and tobacco industries. The report is available online at europa.eu.