Implementing an authentication solution is a necessary but insufficient step to effectively protect brands against counterfeiting. Once a solution has been put in place, it is extremely important to use it, collect its results and monitor its effectiveness. During the past 15 years, we have observed that the monitoring of authentication solutions is not being used effectively and effort is concentrated on solution deployment. In order to help our customers, we have released the AlpVision Brand Monitoring System (BMS). This combination of mobile authentication and the centralized collection and analysis of data, allows for active monitoring of the effectiveness of the implemented brand protection solution. AlpVision’s Brand Monitoring System uses localization, user information, product data, and authentication results to analyze global usage and prepare comprehensive monitoring reports. AlpVision’s Brand Monitoring System can easily be integrated into existing deployments and can also support third-party security features.