Without a robust solution, counterfeiting and gray market in the fashion industry are difficult to detect and enforce. There are many technologies on the market, and it is important to choose the right one.
We wrote this white paper to provide fashion industry brands with a comprehensive guide to fighting counterfeiters and the gray market. We will answer the following questions in this white paper:
- What is counterfeiting, and why is it an area of concern in the fashion industry? How might this affect your company and customers?
- What exactly is the gray market? What are the legalities, and how do they apply to the fashion industry?
- How do these issues apply to my business, and how do I deal with them?
- What criteria must a potential supplier meet?
- What are the trending authentication technologies, and what are their shortcomings?
- Which technologies does AlpVision offer? How can they help my company?