Why protect against counterfeiting

Why protect against counterfeiting

Anti-counterfeiting solutions will not prevent fake goods from being produced or sold. So why should you protect your brand against counterfeit? They only allow you to spot counterfeits. In this article we will go through the 5 major reasons. The first and most...
Mobile Product Authentication for Instant Results

Mobile Product Authentication for Instant Results

Product authentication is a very important subject due to the ever-increasing number of counterfeits today. There are dozens of technologies around, all having different strengths, weaknesses, and usages. In this article I will look at Mobile Product Authentication...
How to protect your brand from counterfeits?

How to protect your brand from counterfeits?

Counterfeiters are putting more and more effort into producing counterfeit items that look almost exactly like the original one. Therefore, it is becoming more and more difficult to protect your brand from counterfeit. It is crucial that your brand protection strategy...
Why is Brand Protection important?

Why is Brand Protection important?

Why is brand protection important? Because nowadays, counterfeiting is becoming an enormous problem. It does, of course, harm the brand reputation as for example in the watch industry but in the worst case, it can even kill people as in the case of pharmaceutical...